AI-generated property descriptions can make listing a new home a whole lot easier. What once took hours now happens in seconds. But before we copy that MLS-ready text and move on to the next task, it’s worth taking a closer look. Even the best AI output can still benefit from a bit of human editing, especially if we want to connect with real buyers.
Creating a clean, inviting MLS listing is more than filling space with details. It’s about making each property sound as good as it looks. With the right polish, our descriptions can stand out, feel more personal, and help bring the right buyers to the door. Here are a few smart steps to help us get the most from our AI-generated MLS copy.
Check for Accuracy Before Posting
Before posting anything, the first step is making sure the description reflects the real facts. Even when the AI gets most of the details right, it’s our job to spot anything it missed or overstated.
• Compare the description to your notes or MLS form to confirm room counts, square footage, and key updates.
• Make sure the language matches the home’s true condition. If an older kitchen is described as “modern,” that could mislead and later frustrate potential buyers.
• Scan for small things that could be off, like mentions of features that aren’t there or ones that were recently removed.
A truthful, accurate listing sets the right tone and helps avoid confusion during showings. Accuracy also builds trust, and that trust starts right from the listing copy.
Keep Your MLS Description Clear and Buyer-Friendly
The MLS isn’t the place for overcomplicated or showy language. Most buyers read on a phone, which means shorter, clearer writing works best.
• Use everyday language that anyone can understand. Think about how you’d describe the house in a conversation, not in a brochure.
• Keep the sentences short. That gives each big feature its own moment and makes it easier for readers to scan.
• If a term feels too “real estate-y,” swap it out. For example, say “big yard” instead of “expansive outdoor footprint.”
Simple writing doesn’t mean plain or boring, it means readable. Buyers want to feel like the home fits into their life. Clear, honest descriptions help them picture that more easily.
Edit for Flow and Focus
Even the best AI sometimes repeats ideas or includes filler we don’t need. A good edit can take a decent description and make it sharp, inviting, and easier to follow.
• Remove any phrases that don’t tell the buyer something new. If something’s already shown in the features list or photos, it doesn’t need to be reworded three times in the text.
• Move the home’s biggest selling points up front. If the backyard oasis is the star, don’t bury it in the last sentence.
• Read the whole description out loud. That can help catch spots that feel clunky or disjointed. Every sentence should serve a purpose, hint at feeling, or bring in a new idea.
Our job is to guide buyers through the home with words. The smoother that experience feels, the more they’ll want to see it in person.
Match the Description to the Photos
Words and pictures should work together. If a room shines in the pictures, that’s a great clue it should show up in the copy too.
• Start by looking at your listing photos. For each strong image, like a sunny deck or open living area, make sure it’s clearly mentioned in the text.
• Communicate how the space feels, not just what it is. For example, “a warm gathering space with wide windows” adds more emotion than “living room with windows.”
• If there’s a feature that doesn’t photograph well, consider whether it’s worth mentioning. Talking up a small laundry room that barely shows in photos can leave buyers underwhelmed.
Descriptions that line up with visuals help buyers build a true picture. That way, when they book a showing, they already feel like they know the space.
Avoid Common Formatting Issues on the MLS
Some MLS systems are picky about how things show up. Making sure our text is clean, readable, and properly formatted can save a lot of headaches.
• Break up long paragraphs. Short ones read better on smaller screens, especially for mobile users.
• Check for characters that don’t render well on the MLS system. These could include quotation marks, special bullets, or symbols copied from elsewhere.
• Preview the listing before it goes live. Always scan for awkward breaks, spacing problems, or anything that looks off.
Taking an extra minute to check formatting keeps the listing professional and easy to read. That small effort up front helps the listing perform better once buyers start browsing.
Make Your Descriptions Work Harder for You
Strong MLS listings don’t have to be a struggle. With AI-generated content as our starting place, we already save time, but a little editing takes them even farther. Clear writing, accurate details, and good flow help potential buyers imagine life in the space. And descriptions that match photos support every click, scroll, and scheduled showing.
Our AI is trained on $2.1 billion in sales data, designed to create high-converting property content trusted by over 1,000 agents and brokers from top firms. The platform delivers MLS descriptions, social posts, and marketing material in under 60 seconds, giving you draft copy that’s already tuned for buyer engagement.
Revamp your real estate listings with Writor’s expert approach to crafting engaging and buyer-friendly descriptions. Our AI tools help you create polished property narratives swiftly and effectively. Whether you’re seeking inspiration or ready to enhance your MLS entries, explore our real estate copywriter resources to elevate your next project and connect with potential buyers seamlessly.